According to the research, every third user of instagrams (guess what is the number of registered IG users - unbelievable number of 500 millions!), at least once bought the goods of a particular brand. Experts say that branded advertising publications on instagram seem to be remakebly better perceived by the target audience because of their visibility. Why does it happen so - take a seat and read it below.
European insta-fashionistas check the account news up to 15 times a day - that's the average. They are able to react flexibly on changes of fashion, and at the same time create trends by themselves. The number of their publications is three times higher than the number of post of ordinary users, not the fashion enthusiasts. Almost half of instagram users in Europe "follow the brand to go with the trend." Fashion, whether you like it or not, helps you project who you are to the world. Because of IG's fashion accounts high contrast activity and the amazing speed Instagram spreads the information around the world, global trends actually get established much more quickly than they used to. And this, actually, is very good news to trendsetters.
As we have already said, one third of people connected to instagram bought the goods of a particular brand at least once. Some companies that use personal messages as a channel of communication with the user, note a substantial growth of the feedback interaction. Almost 80% of brands on Instagram which somehow encourage the installation of own mobile application, noticed their downloads growing at a notable scale.
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The most popular product among Europeans on instagram is shoes, and this is no surprise for any apparel marketing or retail professional. In this category, the first place is taken by heels, and this is no surprise again, because the true connoisseurs of fashion have always been women. Guess which product is the second most popular? Of course, a dress! Fashion instagrams are quite predictable.
The winning commodity brand and hashtag in May 2018 was DENIM with almost 45 thousand unique and original publications of photo and video content. Striped clothes was trending this spring as well, we have seen lots of top publications with photoes from runways and fashion shows along with straight street fashion pieces. We can see from the statistics of fashion enthusiasts showed that approximately 25% of posts are published closer to the weekend.
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